Brides and Grooms nowadays not only expecting awesome imagery from their pre-wedding photography session, but they also want a photographer that can get very creative in "styling" their imagery.

Great environmental portraits are no more a fad or a trend than any great wedding photojournalism, instead photography often takes place at locations include city streets, rooftops, garbage dumps, fields, and abandoned buildings and chasing other wild pursuits in an increasingly popular ritual and edgy extension of wedding photojournalism called Trash the Dress (TTD).

Rejecting Tradition: Embracing the New and Unusual

"Trash the dress", is a style of wedding photography that contrasts elegant clothing with an environment in which it is out of place. It is generally shot in the style of fashion or glamour photography. The bride often may effectively ruin their wedding dress in the process by getting it wet, dirty or in extreme circumstances tearing or destroying the garment.

Couples are not only seeking out photos that are creative, artistic or fun, they’re trying to escape that traditional world of the wedding photographer making sure your dress is perfectly clean or spaced out uniformly over the ground.”

Getting Creative: The Many Levels of TTD

Yet some couples  may not want to totally trash their dress in water or mud, and there are in fact an unlimited number of ways to “step outside the box” with this kind of portraiture. Maybe the bride is only up for walking through fields, along railroad tracks or through abandoned buildings, all of which can work just as well. The risk to the dress is still there, of course, but real damage can be avoided.

Some great TTD style imagery that we did recently.

Underwater Shoot

TTD by paint.

TTD by oil & dirt.

EFT Signature Studio URL eft.com.my, FB facebook.com/eminentfrancetaipei
Eminent France Taipei URL eminentfrancetaipei.com.my, FBfacebook.com/eftsignaturestudio?fref=ts

Eft. Signature Studio is a sister brand to Eminent France Taipei which evolved itself in specializing Photojournalism, Cinematography & FineArt Photography.

Mission ~ Embrace Sensational Moments

Photojournalism, a style of journalism accomplished through photography that is used for story telling in news, magazine and other publications. A photojournalist observes and records events as they unfolded, without any interference or adulteration. As today, a distinguish concept was born where both photojournalism & wedding photography were brought together, marking a major breakthrough in wedding photography. Hence, Wedding Photojournalism is an alternative approach where images are captured spontaneously to emphasize moments and emotion.

Photojournalism vs Wedding Photography

Wedding photography seemed to be firmly entrenched in a standardized set of perfect cliché-looking shots and effects. Every wedding portrait had the same glamour-esque look with a soft wash over the image ultimately capturing, and even fabricating, the exact same image with each and every client.

Wedding photojournalism took the standard approach to weddings with a slight twist, instead of creating picture perfect scenes for every moment, the wedding photographer strove to capture the truth and realism in the actual moment.

Wedding Day Photojournalist by Kavana Tan

Wedding Day Photojournalist by Jay Yeong

Oversea Pre-Wedding Photojournalist by Jay Yeong

For more photos https://www.facebook.com/eftsignaturestudio/photos_albums or www.eft.com.my

Cinematography defines an art and it is much different than videography where it blends shooting creativity with storytelling. Cinematographers are using many of the same tools used to create the movies we view in the theater. For this technique, Cinematography fully utilize digital file-based DSLR camera (HD) with interchangeable lenses, cranes/jibs, dollies, camera stabilization tools (such as the Glidecam), lighting kits, wireless audio equipment, professional editing, DVD authoring, and coloring & retouching software.

Wedding Day Cinematography @ Sydney (view in HD https://vimeo.com/51889886)

Wedding Day Cinematography @ Bali (view in HD https://vimeo.com/63256201)

Pre-Wedding Cinematography (view in HD https://vimeo.com/50061968)

For more videos https://vimeo.com/channels/eft or www.eft.com.my

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Eminent France Taipei URL eminentfrancetaipei.com.my, FB facebook.com/eftsignaturestudio?fref=ts

Sekeping Serendah is a private retreat attempting to tread lightly on the land. The very transparent and open sheds celebrate the beauty of the natural environment surrounding them. The sheds are intentionally kept basic and free from lavishness. They are seen more as ‘glorified tents’ to provide basic shelter for its inhabitants as they commune with the land.

What's more interesting about the sheds are the "raw & artistic" concept where the shed are kept raw with structure pile up with natural stones, steel and other earthy elements.

Here's some photo we took in this amazing destinations:

Photos taken in Mud sheds

Photos taken in Timber sheds

Photos taken in Glass sheds

Photos taken in Warehouse

Photos taken in Warehouse

For more pictures, please visit our Facebook page, link as follows:

EFT Signature Studio URL eft.com.my, FB facebook.com/eminentfrancetaipei
Eminent France Taipei URL eminentfrancetaipei.com.my, FB facebook.com/eftsignaturestudio?fref=ts