Monday, May 20, 2013

Eft. Signature Studio is a sister brand to Eminent France Taipei which evolved itself in specializing Photojournalism, Cinematography & FineArt Photography.
Mission ~ Embrace Sensational Moments



Photojournalism, a style of journalism accomplished through photography that is used for story telling in news, magazine and other publications. A photojournalist observes and records events as they unfolded, without any interference or adulteration. As today, a distinguish concept was born where both photojournalism & wedding photography were brought together, marking a major breakthrough in wedding photography. Hence, Wedding Photojournalism is an alternative approach where images are captured spontaneously to emphasize moments and emotion.

Photojournalism vs Wedding Photography

Wedding photography seemed to be firmly entrenched in a standardized set of perfect cliché-looking shots and effects. Every wedding portrait had the same glamour-esque look with a soft wash over the image ultimately capturing, and even fabricating, the exact same image with each and every client.

Wedding photojournalism took the standard approach to weddings with a slight twist, instead of creating picture perfect scenes for every moment, the wedding photographer strove to capture the truth and realism in the actual moment.


Wedding Day Photojournalist by Kavana Tan

Wedding Day Photojournalist by Jay Yeong

Oversea Pre-Wedding Photojournalist by Jay Yeong



Cinematography defines an art and it is much different than videography where it blends shooting creativity with storytelling. Cinematographers are using many of the same tools used to create the movies we view in the theater. For this technique, Cinematography fully utilize digital file-based DSLR camera (HD) with interchangeable lenses, cranes/jibs, dollies, camera stabilization tools (such as the Glidecam), lighting kits, wireless audio equipment, professional editing, DVD authoring, and coloring & retouching software.

Wedding Day Cinematography @ Sydney (view in HD https://vimeo.com/51889886)

Wedding Day Cinematography @ Bali (view in HD https://vimeo.com/63256201)

Pre-Wedding Cinematography (view in HD https://vimeo.com/50061968)


EFT Signature Studio URL eft.com.my, FB facebook.com/eminentfrancetaipei
Eminent France Taipei URL eminentfrancetaipei.com.my, FB facebook.com/eftsignaturestudio?fref=ts


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